Creative Director: Rudy Manning
Animation/Compositing: Ed Rick, Derick Manning, Rudy Manning
Illustrations/Design: Derick Manning, Ed Rick, Rudy Manning
Pastilla conceived a campaign for enterprise software giant SAP featuring 12 one-minute animations showcasing the company’s lines of business. For this project, we chose a basic whiteboard as our foundational design element—a familiar brainstorming tool commonly used by SAP’s corporate client base. As each animation progresses, a whole world of concepts and possibilities unfolds on the whiteboard, showing the viewer how SAP’s business management software, solutions and services can help them take their businesses to the next level.
