Creative Director: Rudy Manning
Art Director: Ed Rick
Graphic Design: Ed Rick
Animation/Compositing: Ed Rick, Rudy Manning, Rebekah Burch
Multinational enterprise software company SAP needed an informative video showcasing Event Insight, software that allows key decision makers to track—in real time—production, manufacturing, sales and other business operations. The Pastilla team collaborated with Palmer Productions for this project, spearheading design, animation and compositing, in addition to serving as special effects supervisors on set. Our video contextualized the software’s capabilities through a fictional case study showing employees of an SAP client company using Event Insight through various phases of a product’s launch. Animated data was consistently positioned alongside live action actors throughout our fast-paced narrative, demonstrating information portability and other key functionality points to business owners.
