I was tasked to create a “twinning” campaign. The main goal was to create a “heart tugging” moment of mother/daughter and father/son. I wanted the setting to feel natural and intimate. This consisted of a landing page as well as email, and web banners. I created mood boards, chose models and worked with a stylist for the wardrobe. I also chose locations. The Zenni photographer captured the moments.
1. Main homepage CTA
2. Custom landing page
3. Email and social media
4. Tertiary CTA & social images
