Working in the theme of festivals, such as Coachella, I created a campaign for 2018s collection of sunglasses. I worked with a stylist & makeup artist to show a festival inspired collection of sunglasses and glasses chains. I chose models and location as well for this campaign. This campaign also featured new chains for the first time, so there were email and webpage bottom thirds.
1. Custom landing page
2. Main homepage CTA
3. Email and social media
4. Tertiary CTA & social images