Creative Director: Rudy Manning
Art Director: Ed Rick
Animation/Compositing: Josh Guerra, Kevin Webber, Ed Rick, Matt Potter
Character Design: Atmel
For the launch of Atmel’s Studio 6 integrated development platform, we were approached to create a video to attract potential end users that demonstrated the software’s functionality and efficiency. Studio 6 merged Atmel’s two development architectures, AVR and AVM, to create a single, scalable development environment. Our challenge was to engage Atmel’s extremely tech-savvy target audience by communicating this esoteric subject matter in an intelligent yet approachable way. Lighthearted music and a confident-yet-friendly voiceover narration set the stage as a lively ladybug character traced the software’s capabilities and guided viewers through the narrative. Dynamic camera motion in a 3D space encouraged users to visualize possibilities, while our two-toned color scheme stayed true to Atmel’s established branding and visual language.
